Discover what pricing can do for your business with Untapped and unlock your commercial success.
We do this by demystifying pricing strategy, giving business leaders the clarity and confidence to optimise their pricing.
We shine a light on the untapped potential of pricing to grow sales, raise profitability and solve problems.
Our unique Pricing Opportunity Score evaluates the untapped opportunities across four areas that we believe are essential to effective pricing.
This approach clearly signposts the priority areas for making changes that will be most impactful to your business.
How well your pricing is aligned with your brand and your ambition
How effectively pricing is internally implemented and managed
How well prices are framed across all customer touchpoints
How empowered business leaders feel in using pricing to full effect
Our clients love our structured approach to evaluating and designing pricing. We've developed a proprietary toolkit to identify the untapped opportunities that will support your plans for growth.
We bring world-class expertise in pricing strategy and work with you throughout the process so you walk away feeling confident in your pricing and with a new understanding of this powerful lever.
We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.
We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.
Jenny Millar
Pricing Strategy
Luke Battye
Pricing Psychology
Prof. Ivo Vlaev
Behavioural Science
Ann Padley
Design Thinking
Suzanne Lugthart
Pricing Research
Rick Mather
Dynamic Pricing
Felix Oesch
Pricing Strategy
Simon Lane
Value Coaching
Selena King
Pricing Research
Kate Thompson
Pricing Research
Maaike Mintjes
Pricing Research
Mohammed Sebti
Pricing Analytics
Jack Bottoli
Client Experience
Josie O’Donovan
Pricing Comms
Dr. Bo Kelesyn
Design Thinking
We operate as a network of experts who thrive on creating more than the sum of the parts. We work with each client to fully scope how we can help and appoint a dedicated project team.
This approach enables us to operate in an agile and cost-effective manner for our clients, whilst bringing world-class expertise to every project.
We're always interested in talking to fellow champions of pricing who may be interested in joining the Untapped network.
We welcome expertise from many related fields including commercial strategy, revenue management, pricing analytics, AI, psychology and design thinking.
As pricing fanatics, we're always interested in hearing from those who have harnessed the power of pricing to drive performance and those brave enough to share their experiences with unoptimized or neglected pricing.
Contact us now to get involved in our Pricing Champions series or to join our network.
We understand that your pricing is inextricably linked to your brand, your proposition, your strategy, your sales process and how your customers make their decisions.
We thrive on helping business leaders unlock new areas of growth and solve problems by using pricing to greater effect. We give our clients the clarity and confidence to know when and how to change prices.
The coffee's on us, let's talk pricing.