Choose prices with fewer syllables

The effect of syllables on pricing

Did you know that prices with fewer syllables seem cheaper?

More syllables increase the sense of magnitude of the price. So even if your customer reads the price in their head rather than out loud, our brains evaluate the auditory version. By selecting price points that are shorter to say, you’ll influence your customer’s sense of the magnitude of that price. (Coutler, Choi, Monroe 2012)