How much is a pint of beer worth?

Understanding value-based pricing

How much is a pint of beer worth? The only correct response to this question is “to whom”?

To wine lovers, the answer might be nothing. To beer lovers, the answer depends on the context.

What something is worth isn’t an inherent property of a product or service. It’s highly subjective and highly contextual. When pricing, work to understand what customers care about and in what use case they will rely on your product or service. Watch the video to hear more.