Where to start with Value Based Pricing

Value-based pricing

If you want to start aligning your fees with the value being delivered to your customer, start by understanding what outcomes your customers are looking for.

• Is this about driving tangible results that can be measured, such as more leads, more sales, or saved time?
• Are there emotional, social, or intangible benefits too, such as peace of mind or risk reduction?

Value can take many forms so you need to know what a customer is looking to achieve and how success will be measured; only then can this understanding of value inform how you price. And remember, it has to mean enough to them to be meaningful to you.