Keep prices seriously simple

“Comma N’ Cents” effect in pricing

How you write your price can help them seem lower to your audience.

Research published by the Journal of Consumer Psychology (Coutler, Choi, Monroe 2012) found that showing prices with commas and cents increases cognitive processing time, making prices feel bigger.

When the written length is shorter, the price seems cheaper. So scrap those unnecessary decimal places, drop the commas, and keep your prices seriously simple.