Boost financial performance with price testing
How Price Testing works
Plan to roll up your sleeves. We’ll work together to make progress, break through roadblocks and set pricing that drives growth. The result: enduring pricing capabilities (not slide decks).
Dive into the data
Analyse current pricing, promotions and competitor data.
Emerge with an opportunity diagnostic so you know where to focus first.
Test Hypothesis
Design experiments based on company goals, risk tolerance and potential upside.
Ensure discrete, measurable and comparable data to test hypotheses.
Learn and adapt
Run live tests using trackable, time-bound price changes that deliver real financial impact.
Gain the evidence to make strategic pricing decisions for the long term.
Optimise pricing using real data
Get trustworthy results with real performance data
and an accelerated Return on your Investment (ROI)
- Market Position – Understand your current price position in the market and the potential for change
- Profitability – Use price and promotions as an active lever in managing profitability
- Pricing Power – Confidently adapt to changing market conditions and actively manage margin
Pricing trials with a refreshing twist
We experiment with pricing with a refreshing Design Thinking twist.
No boring Zoom calls here. We design every session to make progress at pace and accelerate collaboration.
Come as you are. Our expert facilitators leverage your team’s existing knowledge and remove the guesswork by bringing data-led, customer-centered decision making to the table.
We are so confident you will love the way we work, we offer teams a free, 90-minute session to get to know us.
What clients say about our work
Maren Kunfermann
Chief Marketing Officer – Ifolor
“Untapped have opened our eyes to a whole new marketing lever. Active price management and breaking established norms can reap instant value and rewards for us.”
We’ve boosted pricing confidence in these organisations
At Untapped Pricing there is no ‘B-team’
We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.
We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.
Jenny Millar
Founder & Pricing Strategy Lead
Ann Padley
Senior Partner & Value Proposition Lead
Rick Mather
Partner & Commercial Analytics Lead
Kate Thompson
Partner & Market Insights Lead
Maaike Mintjes
Senior Strategy Consultant
Luke Battye
Board of Directors
Josie O’Donovan
Pricing Communications Specialist
Rob Hamblen
Product Design Specialist
Phuong Nguyen
Value Coaching
Kerry Thompson
Senior Strategy Consultant
Prof. Ivo Vlaev
Behavioural Science
Dr. Bo Kelesyn
Design Thinking
Already experimenting with price?
Take a look at Pricing Psychology
Untapped brings a pair of fresh, behavioural science eyes to review the pricing journey your customers experience.
We pinpoint changes to how prices are framed in the purchase flow that will ‘nudge’ customer behaviours. You’ll be able to measure, test and implement knowing the key behaviours that drive success for your business,, concrete changes to improve purchase flow and price framing, and how you will measure impact on conversion, retention & customer lifetime value (LTV).
