Dive into the data
Analyse current pricing, promotions and competitor data.
Emerge with an opportunity diagnostic so you know where to focus first.
Design experiments based on company goals, risk tolerance and potential upside.
Ensure discrete, measurable and comparable data to test hypotheses.
Learn and adapt
Run live tests using trackable, time-bound price changes that deliver real financial impact.
Gain the evidence to make strategic pricing decisions for the long term.
We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.
We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.
Prof. Ivo Vlaev
Dr. Bo Kelesyn
Untapped brings a pair of fresh, behavioural science eyes to review the pricing journey your customers experience.
We pinpoint changes to how prices are framed in the purchase flow that will ‘nudge’ customer behaviours. You’ll be able to measure, test and implement knowing the key behaviours that drive success for your business,, concrete changes to improve purchase flow and price framing, and how you will measure impact on conversion, retention & customer lifetime value (LTV).