Price Testing

Optimise pricing & promotions to drive performance through real-world price experiments.

Perfect for data-rich eCommerce companies

Boost financial performance with price testing

One online retailer saw a 5:1 Return on Investment (ROI) in just 6 weeks of pricing experimentation designed by Untapped.

+18% increase in Revenue Growth
+21% increase in Gross Margin Growth
-31% reduction in Discounting spend

Source: Untapped project analysis

How Price Testing works

Plan to roll up your sleeves. We’ll work together to make progress, break through roadblocks and set pricing that drives growth. The result: enduring pricing capabilities (not slide decks).

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Dive into the data

Analyse current pricing, promotions and competitor data.

Emerge with an opportunity diagnostic so you know where to focus first.

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Test Hypothesis

Design experiments based on company goals, risk tolerance and potential upside.

Ensure discrete, measurable and comparable data to test hypotheses.

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Learn and adapt

Run live tests using trackable, time-bound price changes that deliver real financial impact.

Gain the evidence to make strategic pricing decisions for the long term.

Optimise pricing using real data

Get trustworthy results with real performance data
and an accelerated Return on your Investment (ROI)

 

  • Market Position – Understand your current price position in the market and the potential for change
  • Profitability – Use price and promotions as an active lever in managing profitability
  • Pricing Power – Confidently adapt to changing market conditions and actively manage margin

Pricing trials with a refreshing twist

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We experiment with pricing with a refreshing Design Thinking twist.

No boring Zoom calls here. We design every session to make progress at pace and accelerate collaboration.

Come as you are. Our expert facilitators leverage your team’s existing knowledge and remove the guesswork by bringing data-led, customer-centered decision making to the table.

We are so confident you will love the way we work, we offer teams a free, 90-minute session to get to know us.

What clients say about our work

A woman in a business suit leaning against a concrete wall engaged in price testing.

Maren Kunfermann
Chief Marketing Officer – Ifolor

“Untapped have opened our eyes to a whole new marketing lever. Active price management and breaking established norms can reap instant value and rewards for us.”

We’ve boosted pricing confidence in these organisations

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At Untapped Pricing there is no ‘B-team’

We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.

We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.

Jenny Millar

Jenny Millar

Pricing Strategy

Luke Battye

Luke Battye

Pricing Psychology

Prof. Ivo Vlaev

Prof. Ivo Vlaev

Behavioural Science

Ann Padley

Ann Padley

Design Thinking

Suzanne Lugthart

Suzanne Lugthart

Pricing Research

Rick Mather

Rick Mather

Dynamic Pricing

Felix Oesch

Felix Oesch

Pricing Strategy

Simon Lane

Simon Lane

Value Coaching

Selena King

Selena King

Pricing Research

Kate Thompson

Kate Thompson

Pricing Research

Maaike Mintjes

Maaike Mintjes

Pricing Research

Mohammed Sebti

Mohammed Sebti

Pricing Analytics

Jack Bottoli

Jack Bottoli

Client Experience

Josie O’Donovan

Josie O’Donovan

Pricing Comms

Dr. Bo Kelesyn

Dr. Bo Kelesyn

Design Thinking

Already experimenting with price?

Take a look at Pricing Psychology

Untapped brings a pair of fresh, behavioural science eyes to review the pricing journey your customers experience.

We pinpoint changes to how prices are framed in the purchase flow that will ‘nudge’ customer behaviours. You’ll be able to measure, test and implement knowing the key behaviours that drive success for your business,, concrete changes to improve purchase flow and price framing, and how you will measure impact on conversion, retention & customer lifetime value (LTV).