Pricing Communications

Let customers know about your price change and ensure a low-risk, customer-friendly experience.

Perfect for telling your customers about changes to your pricing

We road test your copy with customers, listen carefully to reactions, iterate & build a roadmap for rollout.

Clear communications set customer expectations and draw attention to the value you offer.

No need to be apologetic—customers are surprisingly resilient to change when they value your product and understand your communications.

Gauging customer reactions before roll-out can go a long way. We’re here to help.

How it works

We build enduring pricing capabilities (not slide decks). Plan to roll up your sleeves. We work together to make progress, break through roadblocks and set pricing that drives growth.

Pricing Communications

Set the Foundations

Map the customers’ pricing journey, align your team and develop early price communications

Pricing Communications

Test Communications

Go one-to-one with customers to understand perceived value, buying behaviours and gauge reactions to communications

Pricing Communications

Prepare for rollout

Adapt pricing communications based on new insights, realign the team and prepare for rollout

Communicate with conviction

Go from guesswork to pricing conviction. Side-step the uncertainty by testing price change communications directly with customers. You’ll launch knowing…

  • Customer Perception – Hidden brand value, buying behaviours and perceptions of pricing
  • Transition Strategy – When and how to send unique communications to different customer types
  • Key Messaging – What to say, how to say it, and how to respond to post-rollout feedback

Pricing design with a refreshing twist

Pricing Communications

We do pricing communicaitons with a refreshing Design Thinking twist.

No boring Zoom calls here. We design every session to make progress at pace and accelerate collaboration.

Come as you are. Our expert facilitators leverage your team’s existing knowledge and remove the guesswork by bringing data-led, customer-centered decision making to the table.

We are so confident you will love the way we work, we offer teams a free, 90-minute session to get to know us.

What clients say about our work

Pricing Communications

Ben Stanley
COO – Trilby TV

“Untapped opened our eyes to the importance of effective communications around price changes. They really enhanced our approach which de-risked our plans considerably.

Our confidence in changing prices sky-rocketed and we uncovered numerous valuable insights along the way.”

Pricing Communications

Karl Miley
Founder – The Forge

“We now have clarity, structure and consistency in our pricing approach.

The structure of the sessions, the provocations and the advice from Untapped was fantastic and it has accelerated us towards our growth ambitions.”

We’ve boosted pricing confidence in these organisations

At Untapped Pricing there is no ‘B-team’

We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.

We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.

Jenny Millar

Jenny Millar

Pricing Strategy

Luke Battye

Luke Battye

Pricing Psychology

Prof. Ivo Vlaev

Prof. Ivo Vlaev

Behavioural Science

Ann Padley

Ann Padley

Design Thinking

Daniel Pembroke

Daniel Pembroke

Pricing Strategy

Suzanne Lugthart

Suzanne Lugthart

Pricing Research

Rick Mather

Rick Mather

Dynamic Pricing

Felix Oesch

Felix Oesch

Pricing Strategy

Simon Lane

Simon Lane

Value Coaching

Selena King

Selena King

Pricing Research

Kate Thompson

Kate Thompson

Pricing Research

Tony Isaacs

Tony Isaacs

Pricing Research

Mohammed Sebti

Mohammed Sebti

Pricing Analytics

Jack Bottoli

Jack Bottoli

Client Experience

Josie O’Donovan

Josie O’Donovan

Pricing Comms

Dr. Bo Kelesyn

Dr. Bo Kelesyn

Design Thinking

Need to review your pricing strategy first?

Check out…

Pricing Design

Price your new product or service to maximise reach, revenue and brand alignment.

Pricing Change

Redesign your pricing strategy to react to recent market forces, grow sales or raise profitability.