Clear communications set customer expectations and draw attention to the value you offer.
No need to be apologetic—customers are surprisingly resilient to change when they value your product and understand your communications.
Gauging customer reactions before roll-out can go a long way. We’re here to help.
Set the Foundations
Map the customers’ pricing journey, align your team and develop early price communications
Go one-to-one with customers to understand perceived value, buying behaviours and gauge reactions to communications
Prepare for rollout
Adapt pricing communications based on new insights, realign the team and prepare for rollout
We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.
We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.
Prof. Ivo Vlaev
Dr. Bo Kelesyn