Pricing Design

Price your new product or service to maximise reach, revenue and brand alignment.

Perfect for start ups & new innovations

We find out what customers will pay, build a pricing strategy & boost your confidence to launch

Only the wisest innovation teams ask customers what they would be willing to pay.

80% wait until right before launch to determine price
72% of new products launched don’t meet revenue targets

Coincidence? We think not. Don’t worry, we’re here to help!

Source: HBR "The Silent Killer of New Products: Lazy Pricing"

How it works

We build enduring pricing capabilities (not slide decks). Plan to roll up your sleeves. We work together to make progress, break through roadblocks and set pricing that drives growth.

Pricing Design

Set the Foundations

Set a shared vision, quantify which features drive the most value and develop pricing prototypes

Pricing Design

Test Hypothesis

Validate early hypothesis through customer conversations, using learnings to refine the pricing strategy as we go

Pricing Design

Validate at Scale

Size the market while learning who your target market really is and how much they are willing to pay

Price with confidence

Inform your product roadmap with new insights, get investor-ready data and be confident in…

 

  • Size – Your market size & priority segments
  • Value – Price perception & value drivers for each segment
  • Price – The pricing model that will maximise growth

Pricing design with a refreshing twist

Pricing Design

We do pricing design with a refreshing Design Thinking twist.

No boring Zoom calls here. We design every session to make progress at pace and accelerate collaboration.

Come as you are. Our expert facilitators leverage your team’s existing knowledge and remove the guesswork by bringing data-led, customer-centered decision making to the table.

We are so confident you will love the way we work, we offer teams a free, 90-minute session to get to know us.

What clients say about our work

Pricing Design

Sandra Soskic
CEO & Founder – Humanoid

“Untapped have given us a rich understanding of our target segments and what they are willing to pay. They also fast-tracked our thinking on feature prioritisation, bundling, subscription models and market sizing.

It’s been so enlightening to get an outside perspective from consumers which we’re now leveraging in many ways; to inform our pricing decisions, our business planning, and with investors.

The unexpected insights went right to the core of our proposition and we’ll be rebalancing our product roadmap as a result.

The Untapped team were knowledgeable, structured, insightful, and a pleasure to work with. Our team are really going to miss their sessions which are uniquely designed to be productive, insightful, and fun. I absolutely recommend them!”

We’ve boosted pricing confidence in these organisations

At Untapped Pricing there is no ‘B-team’

We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.

We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.

Jenny Millar

Jenny Millar

Pricing Strategy

Luke Battye

Luke Battye

Pricing Psychology

Prof. Ivo Vlaev

Prof. Ivo Vlaev

Behavioural Science

Ann Padley

Ann Padley

Design Thinking

Daniel Pembroke

Daniel Pembroke

Pricing Strategy

Suzanne Lugthart

Suzanne Lugthart

Pricing Research

Rick Mather

Rick Mather

Dynamic Pricing

Felix Oesch

Felix Oesch

Pricing Strategy

Simon Lane

Simon Lane

Value Coaching

Selena King

Selena King

Pricing Research

Kate Thompson

Kate Thompson

Pricing Research

Tony Isaacs

Tony Isaacs

Pricing Research

Mohammed Sebti

Mohammed Sebti

Pricing Analytics

Jack Bottoli

Jack Bottoli

Client Experience

Josie O’Donovan

Josie O’Donovan

Pricing Comms

Dr. Bo Kelesyn

Dr. Bo Kelesyn

Design Thinking

Already clear on your pricing strategy?

Check out…

Pricing Communications

Ensure the launch of your new pricing is a low-risk, customer-friendly experience.

Pricing Psychology

Put a pair of fresh, behavioural science eyes on the pricing journey your customers will experience.