Only the wisest innovation teams ask customers what they would be willing to pay.
80% wait until right before launch to determine price
72% of new products launched don’t meet revenue targets
Coincidence? We think not. Don’t worry, we’re here to help!
Source: HBR "The Silent Killer of New Products: Lazy Pricing"
Set the Foundations
Set a shared vision, quantify which features drive the most value and develop pricing prototypes
Validate early hypothesis through customer conversations, using learnings to refine the pricing strategy as we go
Validate at Scale
Size the market while learning who your target market really is and how much they are willing to pay
We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.
We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.
Prof. Ivo Vlaev
Dr. Bo Kelesyn