What is a Pricing Champion?

A Pricing Champion is the one who owns pricing in your organisation

When responsibility for pricing sits across sales, finance, marketing and product, ownership can become fragmented. Each team plays a part, but no one keeps the whole picture moving.

A Pricing Champion works across those teams to keep pricing on the agenda. They bring together pricing data and insights, challenge disconnected decisions and ensure pricing continues to support the wider goals of the business. They build alignment, maintain momentum, and make sure pricing decision-makers have the evidence and backing needed to act with confidence.

Watch the video, then find out why every business needs a Pricing Champion →