What is a Pricing Sprint®?

A Pricing Sprint® is a structured approach to making better pricing decisions

At Untapped, we use a structured approach to help businesses make better pricing decisions. It’s called the Pricing Sprint. It combines behavioural science, human-centred design and commercial strategy, and has been used to price everything from sportswear and software to seismic technology—driving millions in contribution profit across B2B and B2C businesses.

The structured process brings together the collective intelligence of your team, uncovers what customers truly value, taps into the psychology of purchase decisions, and helps teams explore business data in new ways.

Watch the video, then learn how a Pricing Sprint® can rapidly transform your profits →