Small changes and simple experiments can have a transformational impact on your business.
It’s as much about the way the prices are framed as the price itself. In one study, adding a photo of a person smiling increased loan demand by as much as a 25% drop in interest rate would have.
We make pricing psychology and behavioural science accessible and actionable.
Source: The Quarterly Journal of Economics "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment"
Pricing Journey Review
Map the current pricing journey and gather insights through the eyes of the customer
Multi-expert review to identify nudges from the perspective of pricing psychology and behavioural science
Quick Win Showcase
Review quick wins and long-term opportunities, then set up a testing plan to quantify the impact of pricing nudges
We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.
We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.
Prof. Ivo Vlaev
Dr. Bo Kelesyn