Our clients tell us it is an illuminating session, bringing a new level of clarity & alignment on pricing. We’d go so far to say it might just be the best Zoom call you take all week.
There’s nothing to lose. This first meeting with your team is on the house.
Book a call with Untapped Founder, Jenny Millar to learn more about how the Pricing Strategy can help your team and to receive an invitation to book a Pricing Springboard session.

Nima Baharlooie
Head of Strategy – Capture One
“A very powerful way to have people come together and make progress in a short amount of time.”

Adam Matich
Partner – TG Ventures
“I’ve never seen Miro used in that way before and it inspired huge confidence and trust in their process. It was innovative, efficient, visual and we covered a lot in the time.”

Camilla Woodhouse
Strategic Partnerships Director – FourthRev
“I didn’t expect to leave with so much passion for the journey ahead. Very inspiring.”
Join teams from Naked Wines, monday.com and Le Col to:
Untapped works with busy teams under pressure to deliver results, bringing the expertise and energy to get you unstuck quickly and make decisions with data.









It’s a 90-minute, fast-paced online session designed to help your leadership team step back and think strategically about pricing. It’s free, high-impact, and tailored to your business.
Any leadership team that knows pricing is important but isn’t sure where to begin. We’ve run Pricing Springboards with B2C brands like Monday.com and Naked Wines, and B2B players like Achilles, Kallik and Protime.
We review your public-facing pricing in advance and bring expert provocations. Additionally, we’ll guide you through interactive exercises and help your team align on pricing priorities and next steps. It’s hands-on; not a presentation or sales pitch.
There isn’t one. The session is free, with no obligation. We run a limited number each quarter to keep them tailored and impactful.
Nothing in advance. Just bring your leadership team and be ready to think differently about pricing.
We recommend gathering a team of about 5-7 people actively influencing pricing decisions. Typically, this includes people from product, marketing, commercial, and finance.
Teams often walk away with a clearer pricing direction, hidden opportunities to explore, and momentum to take the next step, saving months of internal debate.