Pricing Sprint

Unlock the power of pricing with Untapped’s award-winning Pricing Sprint

The Pricing Sprint® helps teams build pricing strategies that are clear, aligned, and ready to implement—fast. It brings together the right people, the right data, and the right questions to solve pricing challenges with confidence.

What is a Pricing Sprint?

The Pricing Sprint® is a focused, expert-led process designed to help you craft a pricing strategy that works — for your customers, your team, and your bottom line.

Led by experienced pricing consultants, the Sprint blends commercial data with customer insight and pricing psychology to remove the guesswork from your pricing decisions. You’ll uncover what people truly value, test your pricing with confidence, and land on a strategy that drives growth.

Whether you’re launching something new, refreshing outdated pricing, or rethinking how you package and position your offer, the Pricing Sprint® gives you the clarity, confidence, and tools to turn pricing into your most powerful growth lever

"The Pricing Sprint with Capture One was profoundly influential, to this day we keep holding on to those insights as foundational to our product and pricing decisions."

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Rafael Orta

CEO, Capture One

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How a Pricing Sprint drives measurable growth

Many leadership teams come to us with one key question in mind: “Could our pricing be working harder?”

Maybe you’re wrestling with how to raise prices without damaging customer relationships or questioning if discounts are doing more harm than good.

Perhaps your offer feels strong, but it’s not landing with the clarity—or impact—you’d hoped for.

Indecision on price is expensive. Every month with outdated pricing drains margin, lengthens sales cycles, and muddies your value story.

A Pricing Sprint® creates a short, decisive window to make the pricing choices that matter most, with evidence, before the market makes them for you.

Pricing Sprints are used to:

  • Raise prices without damaging customer trust
  • Reposition their brand through pricing
  • Repackage offers to boost perceived value
  • Align internal teams behind a pricing change
  • Move away from discounting habits that erode value
  • Build internal pricing capabilities that last

Read more about the 4 stages of a Pricing Sprint in our recent article: How a Pricing Sprint® can rapidly transform your profits. 

Commercial Strategy

We start with business logic to design pricing that aligns with your commercial goals, revenue model, and value proposition.
We help you think about:

  • How pricing supports your growth goals
  • Where margin meets value
  • How to structure your offers
  • How pricing plays into positioning, revenue, and retention
  • You don’t just get pricing decisions—you get decisions that make business sense.

Pricing Psychology

Great pricing feels natural, fair, and easy to say yes to. That’s why behavioural science is at the heart of the Pricing Sprint.

We help you understand how your customers perceive value, how they compare options, and what actually drives their willingness to pay. Using proven behavioural principles, we design pricing that feels intuitive, credible, and fair to real people—not just theoretically correct in a spreadsheet.

We look at how pricing is framed, how choices are presented, and where perception gaps can lead to resistance or confusion. This means avoiding common traps like poorly set anchors, accidental friction, or unintentional signals that undermine value.

It’s pricing that works because it’s grounded in how people actually behave, not how we wish they did.

Learn more about Pricing Psychology

Human-Centred Design

Design thinking is how we solve pricing challenges. We break complexity into clear steps, test fast, and build solutions that work in the real world.

In the Pricing Sprint, we use design thinking to guide how pricing decisions are made. That means framing the right challenge, involving the right people, and moving from insight to action without getting stuck. We don’t assume the answers—we design them with you, through a process that’s collaborative, focused, and outcome-driven.

The result is a pricing strategy that feels inclusive, collaborative, and built to last.

Learn how we build the evidence to inform pricing decisions.

Pricing expertise with a refreshing twist

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Our 10-week Pricing Sprint comes with a refreshing Design Thinking twist.

No boring Zoom calls here. We design every session to make progress at pace and accelerate collaboration.

Come as you are. Our expert facilitators leverage your team’s existing knowledge and remove the guesswork by bringing data-led, customer-centered decision making to the table.

We are so confident you will love the way we work, we offer teams a free, 90-minute session to get to know us.

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Sandra Soskic
CEO & Founder – Humanoid

“Untapped have given us a rich understanding of our target segments and what they are willing to pay. They also fast-tracked our thinking on feature prioritisation, bundling, subscription models and market sizing.

The unexpected insights went right to the core of our proposition and we’ll be rebalancing our product roadmap as a result.”

Ready to learn more?

1. Schedule a call.

Tell us about your pricing goals. We’ll explore where you are now and help you spot key opportunities to strengthen your pricing strategy.

2. Get a tailored proposal.

Based on your needs, we’ll recommend the best path forward with a focused plan built around impact.

3. Deliver commercial impact

We work collaboratively with your team to develop and implement strategic pricing decisions that align with your product, brand, and market positioning.

Let’s get started

Complete the form and book a time on the next page, or we’ll follow up to find a time that works.

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Frequently Asked Questions about running a Pricing Sprint®