Pricing Strategy

Redesign your pricing strategy to react to recent market forces, grow sales or raise profitability.

Perfect for existing products and services

Pricing strategy to drive growth and align profits with value

Successful teams regularly revisit pricing decisions and experiment with price.

It’s worth it – a 1% improvement in pricing results in an average increase of 11.1% in operating profit. No other business lever has that impact.

At Untapped, we identify what customers value most, redesign your pricing strategy & set you up for a successful price change.

Source: HBR "Managing Price, Gaining Profit"

How Pricing Strategy works

We build enduring pricing capabilities (not slide decks). Plan to roll up your sleeves. We work together to make progress, break through roadblocks and set pricing that drives growth.

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Set the Foundations

Leverage existing insights and define your priority audiences.

Assess alternative pricing models & develop prototypes of new pricing for testing.

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Test willingness-to-pay

Explore perception of value amongst customers and prospects.

Understand willingness-to-pay and gauge price change reactions.

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Prepare for Launch

Prepare your internal team and customers for the changes ahead.

Ensure your frontline teams are ready to lead the pricing conversation.

Set the pricing your brand deserves

Be confident in your new pricing strategy and how prices are framed with a clear understanding of…

 

  • Audience – Who your audience is and what they are willing to pay
  • Value – What drives value for each audience
  • Price – The pricing model or packages that will lead to growth

Pricing strategy with a refreshing twist

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We do pricing design with a refreshing Design Thinking twist.

No boring Zoom calls here. We design every session to make progress at pace and accelerate collaboration.

Come as you are. Our expert facilitators leverage your team’s existing knowledge and remove the guesswork by bringing data-led, customer-centered decision making to the table.

We are so confident you will love the way we work, we offer teams a free, 90-minute session to get to know us.

 

What clients say about our work

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Rafael Orta
CEO – Capture One

“Untapped deep expertise on pricing, design thinking and change management, combined with their relentless drive towards a tangible result, was a powerful catalyst to increase our confidence in using pricing as a growth lever”

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Katy Raines
CEO – Indigo Ltd

“Untapped sets the bar for remote collaboration. The structured sessions helped us hone our thinking and guided us through step-step”

A man in a turban smiling in a boat, contemplating his pricing strategy.

Taran Singh
Founder – XR Academy

“They demystified the process of improving our pricing strategy and unlocking a path to being a more profitable business.

If pricing seems like a dark art or you think you aren’t getting it right, Untapped is your best bet.”

We’ve boosted pricing confidence in these organisations

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At Untapped Pricing there is no ‘B-team’

We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.

We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.

Jenny Millar

Jenny Millar

Pricing Strategy

Luke Battye

Luke Battye

Pricing Psychology

Prof. Ivo Vlaev

Prof. Ivo Vlaev

Behavioural Science

Ann Padley

Ann Padley

Design Thinking

Suzanne Lugthart

Suzanne Lugthart

Pricing Research

Rick Mather

Rick Mather

Dynamic Pricing

Felix Oesch

Felix Oesch

Pricing Strategy

Simon Lane

Simon Lane

Value Coaching

Selena King

Selena King

Pricing Research

Kate Thompson

Kate Thompson

Pricing Research

Maaike Mintjes

Maaike Mintjes

Pricing Research

Mohammed Sebti

Mohammed Sebti

Pricing Analytics

Jack Bottoli

Jack Bottoli

Client Experience

Josie O’Donovan

Josie O’Donovan

Pricing Comms

Dr. Bo Kelesyn

Dr. Bo Kelesyn

Design Thinking

Already clear on the price change you want to make?

Check out…

Pricing Communications

Ensure your price change is a low-risk, customer-friendly experience.

Pricing Psychology

Put a pair of fresh, behavioural science eyes on the pricing journey your customers experience.