Successful teams regularly revisit pricing decisions and experiment with price.
It’s worth it – a 1% improvement in pricing results in an average increase of 11.1% in operating profit. No other business lever has that impact.
At Untapped, we identify what customers value most, redesign your pricing strategy & set you up for a successful price change.
Source: HBR "Managing Price, Gaining Profit"
Set the Foundations
Leverage existing insights and define your priority audiences.
Assess alternative pricing models & develop prototypes of new pricing for testing.
Explore perception of value amongst customers and prospects.
Understand willingness-to-pay and gauge price change reactions.
Prepare for Launch
Prepare your internal team and customers for the changes ahead.
Ensure your frontline teams are ready to lead the pricing conversation.
We do pricing design with a refreshing Design Thinking twist.
No boring Zoom calls here. We design every session to make progress at pace and accelerate collaboration.
Come as you are. Our expert facilitators leverage your team’s existing knowledge and remove the guesswork by bringing data-led, customer-centered decision making to the table.
We are so confident you will love the way we work, we offer teams a free, 90-minute session to get to know us.
We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.
We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.
Prof. Ivo Vlaev
Dr. Bo Kelesyn