Pricing Strategy
Strategic pricing. Built to scale.
Whether you’re scaling rapidly, under pressure to grow margin, or tired of pricing holding you back, we help you get it right — with strategy, structure, and speed.
Pricing affects every part of your commercial engine.
It shapes revenue, margin, customer behaviour, and how your brand is perceived. Yet for many businesses, pricing is overlooked. It’s driven by habit, legacy decisions, or internal conflict rather than strategy.
Without a clear pricing strategy…
- Teams pull in different directions
- Discounting becomes the default
- Pricing changes feel risky and slow
- Margins are squeezed
- Customers are confused about your value
If that sounds familiar, you’re not alone.
The ROI of pricing strategy
Pricing is one of the few levers where even small changes can unlock significant returns. A 1% improvement in pricing can lead to an average 11.1% increase in operating profit. That’s more than cost cuts or revenue gains can typically deliver.
But to get those results, you need a pricing strategy.
How we do pricing strategy
Untapped’s proven Pricing Sprint™ method helps teams explore, design, validate, and implement pricing strategies, with buy-in at every stage.
The result: A clear framework for pricing decisions that fuel sustainable growth.
We’ve boosted pricing confidence in these organisations
Proven. Adaptable. Industry-Agnostic.
The Pricing Sprint™ is built to cut through complexity in any industry.
We’ve applied it across B2B and B2C, digital and physical, regulated and fast-moving markets.
From beauty products and sports apparel to funeral services, business software, and seismic technology — the outcome is the same: pricing clarity that delivers measurable results.
We focus on what matters most: what your customers truly value, how they behave, and what your pricing needs to deliver commercially.
No jargon. No fluff. Just evidence-led pricing decisions that unlock growth — fast.
Rethinking your pricing strategy? Start here.
If pricing feels messy, reactive, or just not delivering the results you need, you’re not alone.
The Untapped Pricing Strategy Guide lays out the thinking we use with scaling businesses to turn pricing into a driver of growth.
It’s a window into how we work and a strong first step if you’re ready to make pricing a competitive advantage.
What clients say about our work
Rafael Orta
CEO – Capture One
“Untapped deep expertise on pricing, design thinking and change management, combined with their relentless drive towards a tangible result, was a powerful catalyst to increase our confidence in using pricing as a growth lever”
Katy Raines
CEO – Indigo Ltd
“Untapped sets the bar for remote collaboration. The structured sessions helped us hone our thinking and guided us through step-step”
Taran Singh
Founder – XR Academy
“They demystified the process of improving our pricing strategy and unlocking a path to being a more profitable business.
If pricing seems like a dark art or you think you aren’t getting it right, Untapped is your best bet.”
At Untapped Pricing there is no ‘B-team’
We pride ourselves on connecting our clients with world class talent, working directly with you to master your pricing.
We’re a lively bunch of pricing experts, Design Thinkers and behavioural psychologists who love to bring colour to the topic of pricing and thrive on making progress quickly.
Check out Untapped Pricing’s other strategic pricing services…
Pricing Psychology
Put a pair of fresh, behavioural science eyes on the pricing journey your customers experience.
Price Testing
Optimise pricing & promotions to drive performance through real-world price experiments.
