Not sure where to start to improve your pricing?

You’re in the right place!

We believe in making pricing expertise accessible and digestible so please browse around the following resources and soak up some pricing magic.

PDF Guides

Our selection of downloadable guides will take you through the fundamentals of pricing strategy that works for your customers and for you.

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Videos

Learn powerful pricing tactics in seconds with our 60 Second Pricing Power-Ups.

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Expose people to any high number

Use 9s to reduce the left digit

Keep prices seriously simple

Display prices in small fonts

Choose prices with fewer syllables

Do your prices work for you?

60 Second Pricing Power-Up

Price the cake not the ingredients

60 Second Pricing Power-Up

Where to start with Value Based Pricing

60 Second Pricing Power-Up

The Power of Choice

60 Second Pricing Power-Up

Pricing tactics to attract new customers

60 Second Pricing Power-Up

Zinc for sale!

60 Second Pricing Power-Up

Calling time on the day-rate

60 Second Pricing Power-Up

How much is a pint of beer worth?

60 Second Pricing Power-Up

When to offer discounts

60 Second Pricing Power-Up

What does your pricing say about your brand?

60 Second Pricing Power-Up

Thought Leadership

We’re often asked to contribute our ideas and advice to those working in related fields. Here are a selection of articles published by others, featuring Untapped Pricing.

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Podcast: How to Price your Facilitation and Coaching Services

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How to manage pricing at a time of inflation

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10 questions to improve your innovation ROI

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Evaluate the health of your pricing in minutes. Learn how to improve it for free with a personalised 22-page report.