Not sure where to start to improve your pricing?

You’re in the right place!

We believe in making pricing expertise accessible and digestible so please browse around the following resources and soak up some pricing magic.

PDF Guides

Our selection of downloadable guides will take you through the fundamentals of pricing strategy that works for your customers and for you.

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A yellow cover with the text "The Untapped guide to pricing strategy" highlights expert tips on pricing strategy. A green "Special Edition" banner sits in the top left, and the Untapped logo appears in the top right.
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Text on a green background reading: 7 qualities of a great SaaS pricing page
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5 things to consider when designing your pricing.
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Videos

Learn powerful pricing tactics in seconds with our 60 Second Pricing Power-Ups.

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How a Pricing Board keeps your pricing strategy on track

What is a Pricing Champion?

What is a North Star Pricing Goal?

What is a Pricing Sprint®?

Expose people to any high number

Use 9s to reduce the left digit

Keep prices seriously simple

Display prices in small fonts

Choose prices with fewer syllables

Do your prices work for you?

60 Second Pricing Power-Up

Price the cake not the ingredients

60 Second Pricing Power-Up

Where to start with Value Based Pricing

60 Second Pricing Power-Up

The Power of Choice

60 Second Pricing Power-Up

Pricing tactics to attract new customers

60 Second Pricing Power-Up

Zinc for sale!

60 Second Pricing Power-Up

Calling time on the day-rate

60 Second Pricing Power-Up

How much is a pint of beer worth?

60 Second Pricing Power-Up

When to offer discounts

60 Second Pricing Power-Up

What does your pricing say about your brand?

60 Second Pricing Power-Up

Thought Leadership

We’re often asked to contribute our ideas and advice to those working in related fields. Here are a selection of articles published by others, featuring Untapped Pricing.

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A clear night sky filled with numerous stars of varying brightness, like the careful arrangement of a well-defined pricing objective, with some faint clouds of the Milky Way visible in the background.

Pricing objectives: How to choose your North Star Goal

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Colorful 3D letters "PPP POP" in yellow, blue, and green are shown over a vibrant red and orange wavy background, above an article headline and byline—creating a dynamic visual introduction to insights on behavioral pricing.

The 6 P’s of pricing strategy

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A screenshot of an Inc. magazine article headline about companies leveraging behavioral pricing strategies to cut prices and seeing sales rise up to 73 percent, dated June 25, 2026.

These companies slashed prices and saw sales jump

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