Articles

Thought-leading articles, interviews and podcasts.

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A clear night sky filled with numerous stars of varying brightness, like the careful arrangement of a well-defined pricing objective, with some faint clouds of the Milky Way visible in the background.

Pricing objectives: How to choose your North Star Goal

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A screenshot of an Inc. magazine article headline about companies leveraging behavioral pricing strategies to cut prices and seeing sales rise up to 73 percent, dated June 25, 2026.

These companies slashed prices and saw sales jump

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Large white "SALE" sign displayed on a red window, using behavioural pricing tactics to attract customers, with blurred pedestrians and a street market in the background.

Tempted to cut prices? Here’s what to try instead.

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A network of human figures connected by lines, with one central figure—highlighting behavioural pricing—in yellow marks above its head.

What is behavioural pricing?

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Colorful 3D letters "PPP POP" in yellow, blue, and green are shown over a vibrant red and orange wavy background, above an article headline and byline—creating a dynamic visual introduction to insights on behavioral pricing.

The 6 P’s of pricing strategy

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A woman stands facing a chalkboard covered with various business-related charts, graphs, and icons drawn in white, analyzing data to develop an effective pricing strategy.

How high-performing teams make pricing strategy stick

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A collage of magazine and online articles about pricing strategies and compliance, with pricing-focused headlines visible from Forbes, Entrepreneur, Observer, and FMCG CEO.

Pricing in the headlines: Untapped’s expert round-up

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AI pricing strategy: How to price AI

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Screenshot of an article titled "Reset pricing discipline: a CFO roadmap to lift ARPU and protect gross margin" by Jenny Millar on the CFO Connect website, highlighting strategies like behavioral pricing.

A CFO’s guide to resetting pricing discipline

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A magazine spread titled "A compliance crisis in the making" features an illustration of a hand holding an umbrella over a shield, check mark, and shopping cart—hinting at the risks of promotional pricing—with two columns of text.

Why boards must take charge of digital pricing practices

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A digital article titled "Why Pricing Needs a Behavioral Reset in an Era of Rising Costs" explores behavioral pricing, displayed on an orange background.

Why pricing needs a behavioral reset in an era of rising costs

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A podcast episode titled "Promotional pricing and why it makes us feel good?" explores behavioral pricing, with a play button and episode description displayed on a streaming platform.

Promotional pricing and why it makes us feel good

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A gold trophy with a black base is centered on a black background, with yellow illustrated sparkles and lines above it, celebrating a true pricing champion.

Why every business needs a Pricing Champion

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A person’s hand reaches for a sale tag on a grocery store shelf stocked with various yogurt or dairy products, illustrating the Anchoring Effect as shoppers are influenced by prominently displayed discounts.

Why your first price matters more than you think: the anchoring effect in pricing

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A book titled "The Pricing Sprint" stands on a table in a blurred indoor setting with people in the background, capturing the dynamic energy of a real pricing sprint session.

The Pricing Sprint: Now available at all major booksellers in the UK and US

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A collage of articles and notifications discussing inflation-driven price increases, including topics like chocolate, Dr. Bronner’s products, and tariff surcharges, with illustrated floating blue spheres.

How to protect margins and trust when you need to raise prices

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Close-up of a dictionary page showing the word "Evidence" in bold, with a yellow underline and partial definition text visible, highlighting its relevance in forming a solid pricing strategy.

Why evidence-led pricing strategy should be on every CEOs radar

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A four-step Pricing Sprint process: Explore, Design, Validate, and Implement, each with brief descriptions, on a black background with abstract white bubbles.

How a Pricing Sprint can rapidly transform your profits

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Six yellow squares display the words: Position, Pricing Strategy, Presentation, Promotions, Packaging, and Production, arranged in two rows on a dark background with abstract bubble shapes.

The 6 P’s of pricing strategy: Unlocking Growth

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Human brain on black background with numbers on the left side and high color art on the right side

5 pricing psychology techniques to boost your sales

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Screen shots of pricing pages

Pricing strategy considerations for SaaS businesses

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Image of a screenshot that says "Find the right plan for your needs"

5 examples of B2B SaaS pricing pages – Dos & Don’ts

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Image of a "Pricing Strategy Blueprint" chart, crafted with insights from leading pricing consultants, illustrating a transition from current to improved pricing practices. Enhanced with abstract bubble graphics on the left.

How to develop an effective pricing strategy for your business

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A black rotary dial telephone with a highlighted handset sits elegantly on a wooden surface, against a striped background reminiscent of vintage sophistication. Much like the precision of a pricing consultant, this scene captures the art of balanced aesthetics and timeless design.

Four everyday reasons to call in pricing consultants

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An illuminated light bulb hangs in front of a chalkboard filled with hand-drawn diagrams and charts, symbolizing the concept of ideas and innovation, much like how pricing consultants illuminate pathways to enhanced business strategies.

3 Strategic challenges pricing consultants can help with

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A room with six closed doors, five gray and one striking yellow, reminiscent of a pricing consultant's focus. The yellow door has an emphasis drawn around it, much like strategic decisions. The wooden floor complements the patterned wallpaper.

Selecting a pricing consultant: Your guide to making the right choice for your organisation

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Chart with red and green bars representing Pricing Strategy Post-Inflation

Managing Pricing Strategy in a 2024 Post-Inflation Landscape

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A black and white chessboard showcases the king piece surrounded by pawns and knights, reminiscent of strategic maneuvers. Yellow lines highlight the king, much like Pricing Consultants spotlight valuable insights.

How pricing consultants can transform your business strategy

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Workshops work dr myriam hades.

Podcast: How to Price your Facilitation and Coaching Services

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A man working on a laptop in a warehouse.

How to manage pricing at a time of inflation

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Two people walking on a road marked with the word "EXIT" and an arrow pointing forward, as if navigating their own journey with a well-defined pricing strategy in mind.

Exit strategy: Pricing your business for maximum value

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A woman jumping with an umbrella against a yellow wall.

10 questions to improve your innovation ROI

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A box with the words platform pricing confidence on it.

How to Build Platform Pricing Confidence

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A sketch of a group of people at a meeting.

How to integrate pricing into a Design Sprint

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A woman in a business suit talking to a man in an auditorium.

How to price digital products and services

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