The Power of Choice

Offering customers choice

From coffee cup sizes to enterprise-level service contracts and SaaS tiers, customers love having choices. It’s empowering and enables you to guide their decision, anchor their perception of value, and offer different price points for different budgets.

Three is a magic number. Think Good / Better / Best or Bronze / Silver / Gold in terms of what you can do to help them at three different price points.

Bundle together different services or deliverables to form these options or create choices based on turnaround time or even payment terms. Either way, clearly laying out how scope changes with price puts you on the front foot for any negotiation that might follow.

Want to learn more? Check out our guide: Design principles for presenting pricing information